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Author Question: Export research is an example of research in the study of industry, market characteristics, and ... (Read 29 times)

saraeharris

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on: Jun 29, 2018
Export research is an example of research in the study of industry, market characteristics, and market trends.
 
 Indicate whether the statement is true or false

Question 2

From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to:
 a. to his knowledge of the program that preceded the ad.
  b. how much a person knows about the advertisement.
  c. the person's level of consciousness.
  d. what the person knows about the company.
  e. how many magazines the person reads.


Kedrick2014

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Export research is an example of research in the study of industry, market characteristics, and market trends; it is prompted by the shortening of the product life cycle and the intensity of international competition, as well as by the rapid technological change that increases the need to segment markets more frequently.

Answer to Question 2

B


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