Author Question: Companies selling consumer products are especially prone to experiencing product failure in foreign ... (Read 31 times)

pane00 · **on:** Jun 29, 2018

Companies selling consumer products are especially prone to experiencing product failure in foreign markets.

Indicate whether the statement is true or false

Question 2

In assessing awareness, a marketer might be interested in knowledge of:
a. the product itself.
b. where the product is available.
c. what the product is used for.
d. the price of the product.
e. all of the above.

EAN94 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Numerous examples exist of failure in the international consumer products area. For instance, an American manufacturer of cornflakes tried to introduce its product in Japan but failed because the Japanese were not interested in the concept of breakfast cereals. Most of these failures are due to an incomplete understanding of the market, and it is often more difficult to understand consumers than business customers.

Answer to Question 2

E