New products will most likely sell better in a market that: a. ...

[penza]

New products will most likely sell better in a market that:
 a. has a low uncertainty avoidance c. is collectivist
  b. has a high uncertainty avoidance d. is individualist

Question 2

Which of the following is TRUE?
 a. The first step in searching published sources of secondary data is to consult a reference librarian.
  b. One key source of secondary information is the trade association, particularly since it is often able to obtain information from members that might not be available elsewhere.
  c. The primary advantage of on-line database searching is access to information not available in any other format.
  d. The main disadvantage of using standardized marketing information services over primary data is that the data is not as accurate.
  e. They are all false.

[momtoalll]

Answer to Question 1

A
In cultures low in uncertainty avoidance, there is a feeling that what is different, such as new products and services, is interesting and worth exploring.

Answer to Question 2

B