Author Question: Regarding religion, the marketing manager should know that a. Buddhism has had a negative impact on ... (Read 26 times)

Coya19@aol.com

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Regarding religion, the marketing manager should know that
 a. Buddhism has had a negative impact on marketing and economic development.
  b. Islamic law affect negatively all credit-granting activity.
  c. Marketing to women is impossible in Islamic societies.
  d. It is possible to find pork and alcohol in Islamic countries.

Question 2

The distinction between primary and secondary data is defined by the:
 a. method of collection.
  b. purpose of the investigation.
  c. form used for collection.
  d. group sponsoring the collection.
  e. type of data collected.



bobsmith

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Answer to Question 1

D
It is possible to find pork and alcohol in Islamic countries; it is readily available at the regular supermarkets in expatriate enclaves. A number of the more developed economies in Asia are predominantly Buddhist so it is wrong to believe that Buddhism has a negative impact on marketing and economic development. In Islamic countries, instead of selling on credit, businesses typically offer price discounts to individuals paying the full cash value, and no discount for those paying in installments. With regard to gender, there are creative ways in which women can interact, for example through e-mail marketing.

Answer to Question 2

B



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