Which of the following is not an illustration of a regional ...

[dmcintosh]

Which of the following is not an illustration of a regional subculture?
 a. Northern Germans c. Bavarians
  b. Gay and Lesbian consumers d. Northern Italians

Question 2

Focus groups are a great tool for research because the group results are representative of what would be true for the general population.
 
 Indicate whether the statement is true or false

[1_Step_At_ATime]

Answer to Question 1

B
The following are illustrations of regional subcultures. Southern Italian consumers, with different lifestyles than Italians in the North; Northern Germans, with a different world view from Germans in the Southern state of Bavaria. Gay and lesbian consumers are not a regional subculture, as they live everywhere in the world, openly or not.

Answer to Question 2

F

[dmcintosh]

Excellent

[sailorcrescent]

Wow, this really help