Author Question: Global consumer segments are good in theory but do not yet exist. Indicate whether the statement is ... (Read 21 times)

mmm · **on:** Jun 29, 2018

Global consumer segments are good in theory but do not yet exist.

Indicate whether the statement is true or false

Question 2

The local Pizza Hut franchisee is interested in knowing its customers better. The franchisee would like to know how often customers order pizza, whether they pick the pizza or have it delivered, their favorite toppings, the number of children per household, the number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) _____ marketing research study.
a. experimental
b. literature
c. descriptive
d. internal
e. secondary

cici · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Global consumer segments have developed world wide. Consumers associate similar meanings with certain places, people and things. MTV is partially responsible for the emergence of a global consumer. This may be found in The Global Consumer Culture section (5-6).

Answer to Question 2

C