Author Question: The ____ structure works well for firms that have global brands, as well as for local brands. a. ... (Read 114 times)

lracut11 · **on:** Jun 29, 2018

The ____ structure works well for firms that have global brands, as well as for local brands.
a. international division c. matrix
b. product division d. multinational division

Question 2

During which of the following stages of gift giving do people consider what to give an intended recipient?
A) The acquisition stage
B) The reformulation stage
C) The presentation stage
D) The gestation stage
E) The disposition stage

Jevvish · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
The matrix structure works particularly well for firms that have global brands as well as local brands; such companies need to coordinate marketing activities worldwide involving the global brand, and need to focus on the local market for the local brand.

Answer to Question 2

D