Unilever needs to coordinate marketing activities worldwide ...

[lb_gilbert]

Unilever needs to coordinate marketing activities worldwide involving its global brands and needs to focus on the local market for its local brands. Which type of organizational structure should it use?
 a. International division structure c. Product division structure
  b. Worldwide regional division structure d. Matrix structure

Question 2

Possessions that evoke specific feelings such as pride and happiness in owners are said to have _____.
 A) mood-altering properties
  B) market stability
  C) usability quotient
  D) recyclable properties
  E) lasting shelf-lives

[IAPPLET]

Answer to Question 1

D
In a matrix structure, two dimensions are integrated such that each operational unit reports to both region/country managers and product managers. This type of format works particularly well for firms that have global brands as well as local brands; such companies need to coordinate marketing activities worldwide involving the global brand, and need to focus on the local market for the local brand. In fact, Unilever already uses the Matrix structure

Answer to Question 2

A