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Author Question: Which format works particularly well for firms that have global brands as well as local brands? a. ... (Read 73 times)

kamilo84

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on: Jun 29, 2018
Which format works particularly well for firms that have global brands as well as local brands?
 a. International division structure c. Product division structure
  b. Worldwide regional division structure d. Matrix structure

Question 2

When possessions fulfill the emblematic, role adoption, connectedness, and expressiveness functions, they are said to have _____.
 A) affordability
  B) symbolic value
  C) market appreciation
  D) brand equity
  E) durability


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alexisweber49

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
In a matrix structure, two dimensions are integrated such that each operational unit reports to both region/country managers and product managers. This type of format works particularly well for firms that have global brands as well as local brands; such companies need to coordinate marketing activities worldwide involving the global brand,and need to focus on the local market for the local brand.

Answer to Question 2

B


kamilo84

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Reply #2 on: Jun 29, 2018
Correct answers!


alexisweber49

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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