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Author Question: Which type of focus is likely to be used when companies operate in countries that share language, ... (Read 114 times)

arivle123

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on: Jun 29, 2018
Which type of focus is likely to be used when companies operate in countries that share language, religion or other cultural similarities?
 a. Hierarchical focus c. Regional focus
  b. Centralized focus d. Product focus

Question 2

Kathryn treasures a pen that once belonged to her grandfather. The pen evokes memories of happy times spent with her grandfather. In the context of special possessions and brands, Kathryn's pen is an example of a(n) _____.
 A) ethnic emblem
  B) memory-laden object
  C) geographical emblem
  D) achievement symbol
  E) social class emblem


Eazy416

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Companies can organize their operations with a regional focus in countries that share a language, religion, or that share other cultural similarities. This is also the case when counties share borders or for countries that are members of a regional alliance.

Answer to Question 2

B


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