In which country is a hard sell most likely to succeed? a. Saudi ...

[dollx]

In which country is a hard sell most likely to succeed?
 a. Saudi Arabia c. Japan
  b. Brazil d. Germany

Question 2

In the context of individual consumer segments, Boomtown Singles are:
 A) upper-middle-income, white-collar 25- to 44-year-olds, mostly college grads and home-owners, who live in suburbia with their children.
  B) college-educated consumers under the age of 35, working in entry-level jobs and living in smaller cities where the singles scene thrives.
  C) single, lower-income consumers who live in smaller cities, are under the age of 55, and have a high school education.
  D) affluent, well-educated, tech-savvy 25- to 44-year-olds living in urban areas.
  E) city-dwelling, unmarried single consumers with high incomes.

[janeli1]

Answer to Question 1

D
Saudi Arabia, Brazil, and Japan are high context cultures; there, a hard sell will be ineffective. Germany is a low context culture and the hard sell technique is likely to be more effective.

Answer to Question 2

B

[dollx]

Gracias!

[nyrave]

Excellent