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Author Question: Which of the following is not an advantage of trade shows and exhibitions? a. They offer a neutral ... (Read 40 times)

xclash

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on: Jun 29, 2018
Which of the following is not an advantage of trade shows and exhibitions?
 a. They offer a neutral ground for buyers and sellers.
  b. They offer the potential for buyers and sellers a chance to meet face-to-face.
  c. They enable firms to get their message to a large number of people at one time.
  d. All of the above are advantages.

Question 2

_____ is the information by and implicit or explicit pressures from individuals, groups, and the mass media that affects how a person behaves.
 A) Anthropomorphism
  B) Social influence
  C) Caricature
  D) Pareidolia
  E) Frequency illusion


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flannelavenger

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Trade shows and exhibitions offer potential buyers and sellers a chance to meet face-to-face, as they bring many decision makers to a single location for a limited time, enabling firms to get their message to a large number of people at one time. In a typical promotional environment, the seller must pitch the product to the buyer; for trade shows and exhibits, however, the visitors are the ones who approach the seller, searching for new products and suppliers.

Answer to Question 2

B


xclash

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Zebsrer

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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