Author Question: For European industrial firms, trade show and exhibitions account for ____ of the overall ... (Read 48 times)

amal

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For European industrial firms, trade show and exhibitions account for ____ of the overall communication budget
 a. One-fifth c. One-third
  b. One-fourth d. Half

Question 2

Negative information may prompt consumers to attribute problems to the offering itself, not to the consumer who uses it.
 
 Indicate whether the statement is true or false



dpost18

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Answer to Question 1

B
For U.S. industrial firms, trade show and exhibitions account for one-fifth of the overall communication budget and one-fourth for European industrial firms.

Answer to Question 2

True



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