This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Benetton's ad for the French market showing a reporter interviewing an ethnic protester while he is ... (Read 65 times)

vicotolentino

  • Hero Member
  • *****
  • Posts: 552
on: Jun 29, 2018
Benetton's ad for the French market showing a reporter interviewing an ethnic protester while he is being brutally arrested could be perceived as a protest against police brutality. Which type of advertising does this represent?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Public service advertising

Question 2

Negative word-of-mouth communication is more likely to occur when consumers:
 A) perceive that the problem is severe.
  B) face problems that are unstable.
  C) repeatedly purchase products of a single brand.
  D) make purchase decisions that are not credible.
  E) are satisfied with the company's responsiveness.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

polinasid

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

A


vicotolentino

  • Member
  • Posts: 552
Reply 2 on: Jun 29, 2018
Wow, this really help

blakcmamba

  • Member
  • Posts: 335
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

The Meselson and Stahl experiment showing that DNA replication is semiconservative The Meselson and Stahl experiment showing that DNA replication is semiconservative
The underside of a male (top) and a female (bottom) individual of Pachygrapsus marmoratus, showing t The underside of a male (top) and a female (bottom) individual of Pachygrapsus marmoratus, showing t
A schematic showing the progression of atherosclerosis A schematic showing the progression of atherosclerosis
Schematic diagram showing polyclonal response by B cells against linear epitopes. Schematic diagram showing polyclonal response by B cells against linear epitopes.
A timeline showing the development of genetics from Gregor Mendel’s work A timeline showing the development of genetics from Gregor Mendel’s work
Video: How Hemoglobin Picks Up and Delivers Oxygen

For a complete list of videos, visit our video library