Which company waged a successful public relations campaign by sponsoring Placido Domingo, Luciano Pavoratti and Jose Carreras during their Bravo Africa concert?
a. Vodacom c. Sony
b. Gatorade d. IBM
Question 2
According to _____, consumers form perceptions of their own inputs and outputs into a particular exchange and compare these perceptions with their perceptions of the inputs and outputs of the salesperson, dealer, or company.
A) attribution theory
B) schematic theory
C) functionalist theory
D) integration theory
E) equity theory
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