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Author Question: Which form of marketing communication is not an example of public relations? a. Press releases b. ... (Read 241 times)

kshipps

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on: Jun 29, 2018
Which form of marketing communication is not an example of public relations?
 a. Press releases
  b. Corporate advertising
  c. Event sponsorship
  d. Each of the above is an example of public relations.

Question 2

_____ is a theory about the fairness of exchanges between individuals, which helps in understanding consumer satisfaction and dissatisfaction.
 A) Schematic theory
  B) Conflict theory
  C) Equity theory
  D) Functionalist theory
  E) Social learning theory


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sierramartinez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Public relations efforts can fall in the following categories: news releases, event sponsorship, corporate advertising, image advertising, advocacy advertising, and public appearances by company representatives.

Answer to Question 2

C


kshipps

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kusterl

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Reply 3 on: Yesterday
Wow, this really help

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