A _____ contains the products or services of one or more suppliers.
a. sell-side system
b. buy-side system
c. deliver-side system
d. third-party marketplace
e. 3PL
Question 2
The product life cycle:
a. does not affect ethnocentric firms
b. is a driver of international expansion
c. is used by governments to erect entry barriers
d. is important in domestic marketing but is not relevant to global marketing