Author Question: At the most basic level, information flows record and retrieve critical data, then execute and ... (Read 87 times)

Kthamas · **on:** Jun 29, 2018

At the most basic level, information flows record and retrieve critical data, then execute and control physical and monetary flows, and are referred to as _____.
a. Internet-based information technology
b. EDI
c. strategic decision making
d. DSSs
e. transaction processing

Question 2

Firms with a regiocentric orientation are guided by a:
a. domestic market extension concept c. global marketing concept
b. multidomestic market concept d. none of the above

miss.ashley · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

a

Answer to Question 2

C
Regiocentric (and geocentric) firms use a global marketing concept. They target a uniform segment across markets.