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Author Question: B2B marketers are using Facebook and other social networking providers such as LinkedIn to ... (Read 237 times)

Tirant22

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B2B marketers are using Facebook and other social networking providers such as LinkedIn to facilitate the sales process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which type of marketing best describes a company's approach to international marketing if the company is present in different countries with sales offices, subsidiaries, or is an active partner in strategic alliances with local companies and that does not coordinate activities across the different countries or regions.
 a. Domestic marketing c. International marketing
  b. Export marketing d. Global marketing



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heinisk01

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Answer to Question 1

True

Answer to Question 2

C
In both domestic and export marketing, the firm's offices remain in the home country. Global marketing coordinates activities across countries and regions.





 

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