Sponsorship is decreasing in popularity as an international ...

[dmcintosh]

Sponsorship is decreasing in popularity as an international marketing communication vehicle.
 
 Indicate whether the statement is true or false

Question 2

Post-decision dissonance can influence consumer behavior because it:
 A) creates discomfort that the consumer would like to reduce.
  B) increases the ability of the consumer to process information.
  C) increases the recall ability of the consumer for product attributes.
  D) attracts customers who are habitual buyers of other brands.
  E) decreases motivation to process information about other brands.

[gabrielle_lawrence]

Answer to Question 1

F
Sponsorship is a growing venue for international marketing communication. There is practically no important international cultural or sport-related event that does not have the backing of multinational corporations.

Answer to Question 2

A

[dmcintosh]

Excellent

[yeungji]

Gracias!