The goal of spend analysis is to determine what goods and ...

[jessicacav]

The goal of spend analysis is to determine what goods and services are purchased, what suppliers they are purchased from, and where the demand for the items originates in the organization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Competition can be both a driver of internationalizatio n and a barrier to new entrants in a market.
 
 Indicate whether the statement is true or false

[momtoalll]

Answer to Question 1

True

Answer to Question 2

T
Competition (as in the Coca-Cola/McCann case) can encourage international expansion but it can also hinder competition through raising entry barriers (e.g., cutting prices, controlling channels, etc.).

[jessicacav]

Thanks for the timely response, appreciate it

[ttt030911]

Gracias!