Author Question: Print advertising and broadcast advertising are examples of publicity. Indicate whether the ... (Read 109 times)

pane00 · **on:** Jun 29, 2018

Print advertising and broadcast advertising are examples of publicity.

Indicate whether the statement is true or false

Question 2

Market share turns out to be a strong positive predictor of a company's future customer satisfaction, because consumers prefer many choices in the marketplace.

Indicate whether the statement is true or false

Sophiapenny · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
International publicity includes print articles, broadcast messages, or word-of-mouth communication about the company and/or its products in international markets; the message may be either positive or negative.

Answer to Question 2

False