Increasing the level of integration between logistics and other ...

[mwit1967]

Increasing the level of integration between logistics and other SCM applications presents firms with both technical and organizational hurdles.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Uniform consumer segments worldwide are every marketer's hope. However, it is impossible to have uniform segments as long as consumer preferences are so diverse.
 
 Indicate whether the statement is true or false

[zenzy]

Answer to Question 1

True

Answer to Question 2

F
Exposure to global brands in one's home country and, while traveling abroad, to media advertising these brands has created demand for many global products. Uniform consumer segments are emerging worldwide.