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Author Question: Which of the following is not in the top five international advertising agencies according to the ... (Read 19 times)

Davideckstein7

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on: Jun 29, 2018
Which of the following is not in the top five international advertising agencies according to the text?
 a. Omnicom Group c. Young & Rubicam
  b. The Interpublic Group d. Leo Burnett

Question 2

Harry recently purchased a new store-brand laundry detergent and was impressed by the product. He has decided that he is going to buy another box of the same detergent as soon as he runs out of the one he's using. In the context of operant conditioning, this is an example of the nature of:
 A) physiological response obtained from former actions.
  B) cognitive dissonance obtained from former actions.
  C) retrieval obtained from former actions.
  D) cognitive approval obtained from former actions.
  E) reinforcement obtained from former actions.


briezy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The leading five international advertising agencies or agency groups in terms of worldwide gross income are the Omnicom Group, the Interpublic Group, the WPP Group, Dentsu Inc., and Young & Rubicam.

Answer to Question 2

E


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