Shrinking product life cycles encourage companies to use ...

[Haya94]

Shrinking product life cycles encourage companies to use localized communication strategies.
 
 Indicate whether the statement is true or false

Question 2

When consumers tend to exhibit _____, they often find moderately priced options more attractive than options that are either very expensive or very inexpensive.
 A) imagery dominance
  B) schematic inferiority
  C) branding efficiency
  D) extremeness aversion
  E) attribute moderation

[dreamfighter72]

Answer to Question 1

F
Shrinking product life cycles encourage companies to use standardized (i.e., global) communication strategies. Using a localized strategy in this case would delay market entry.

Answer to Question 2

D