Author Question: Which of the following statements is true about franchising? a. It is a channel used exclusively for ... (Read 33 times)

scienceeasy · **on:** Jun 29, 2018

Which of the following statements is true about franchising?
a. It is a channel used exclusively for distribution of consumer durable goods.
b. The franchisee and franchisor are linked by a bond of voluntary cooperation rather binding contracts.
c. Generally, franchise marketing channels are more closely knit (i.e., closer relationships) than conventional channels.
d. The challenges managing a franchise channel are fundamentally the same as those encountered in conventional channels.
e. All of the above statements are true.

Question 2

In most of the developing world, direct selling is in which stage?
a. Introduction c. Maturity
b. Growth d. Decline

jesse.fleming · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

B
Due to a number of impediments, direct selling is in the growth stage in most of the developing world. Some examples of impediments include lack of credit cards and unreliable postal services.