In product distribution franchises:
a. Franchisors provide significant operational assistance to franchisees.
b. The franchisor licenses its trademarked products to franchisees.
c. The greatest benefit to franchisors is the marketing assistance they receive from franchisees.
d. Franchisors spend billions of dollars annually to keep franchisees trained.
e. Franchisees provide significant operational assistance to franchisors.
Question 2
Which of the following statements is true of the factors that might affect the search process?
A) Early in a search, consumers will use detailed decision rules than simpler criteria to screen out options.
B) Consumers who search by attribute remain high in uncertainty until the very end of the search process.
C) Consumers who face no time restrictions have more opportunity to search.
D) In any decision situation, the amount of information available to consumers is the same.
E) In the early stages of the process, consumers use interpersonal sources more than mass media.
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Construct a Lorenz curve that shows income distribution in this society.