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Author Question: Hypermarkets use which of the following retailing principles? a. Supermarket retailing principles c. ... (Read 125 times)

tichca

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Hypermarkets use which of the following retailing principles?
 a. Supermarket retailing principles c. Warehouse retailing principles
  b. Discount store retailing principles d. All of the above

Question 2

Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.
 A) ongoing search
  B) online processing
  C) preattentive processing
  D) quick response
  E) situational involvement



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leannegxo

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Answer to Question 1

D
Hypermarkets combine supermarket, discount, and warehouse retailing principles. This may be found in the Food Retailers section (12-3b).

Answer to Question 2

E





 

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