Which of the following is falseregarding the risks of unethical behavior by a purchaser?
a. The buyer pays too little for a purchased good or service.
b. Unethical behavior presents a personal risk to a buyer's reputation.
c. buyer who performs an unethical act runs the risk that the act is also illegal.
d. Sellers quickly become aware of buyers who are open to offers on the side..
e. A buyer who makes purchase decisions based on factors other than legitimate business criteria risks the reputation of the entire firm.
Question 2
In order to spot negative channel member attitudes before they affect performance, attitudes should be:
a. Evaluated when poor channel member sales are found.
b. Evaluated independently of sales data.
c. Given more weight than basic sales data.
d. Made the most important criterion of channel member performance.
e. Always evaluated whenever sales data are evaluated.