According to a study, placing ads in violent programs can:
A) elicit negative responses to the product.
B) elicit negative images of the brand.
C) inhibit processing and ad recall.
D) aid in awareness of the product.
E) endorse aggression toward the product message.
Question 2
Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?
a. The diffusion of the product or service into the market
b. The regional differences in the competitors' advertising
c. The criteria on which the customer will evaluate the product
d. The product's positioning
A Negative Afterimage
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