Author Question: Consumers use _____ when they form beliefs based on the number of supporting arguments. A) the ... (Read 95 times)

tfester · **on:** Jun 29, 2018

Consumers use _____ when they form beliefs based on the number of supporting arguments.
A) the frequency heuristic
B) the biased effect
C) the mere exposure effect
D) the truth effect
E) the recirculation heuristic

Question 2

Media vehicles that have target audiences on at least three continents and for which the media buying takes place through a centralized office are called mass marketing media.

Indicate whether the statement is true or false