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Author Question: Webb-Pomerene associations engage in which the following tasks? a. Consumer research for retailers ... (Read 111 times)

EY67

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on: Jun 29, 2018
Webb-Pomerene associations engage in which the following tasks?
 a. Consumer research for retailers in the home market.
  b. Representing the company at trade shows.
  c. Screening and selecting international distributors for different manufacturers in the home country.
  d. Webb-Pomerene associations provide none of the above activities.

Question 2

Steve watches an ad for a brand of soda that portrays people surfing and having a party on a beach. Steve now associates the soda with fun and exciting people. In the context of consumer attitudes, Steve's behavior is an example of _____.
 A) a heuristic demand
  B) a feedback cue
  C) a simple inference
  D) long-term cognition
  E) an affective cue


jointhecircus

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Webb-Pomerene Associations consist of companies that join resources and efforts to export internationally. The companies are granted immunity from antitrust prosecution so that they can export products manufactured in the United States to compete effectively internationally.

Answer to Question 2

C


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