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Author Question: Which of the statements regarding home-country middlemen is accurate? a. A company that uses ... (Read 33 times)

Mimi

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on: Jun 29, 2018
Which of the statements regarding home-country middlemen is accurate?
 a. A company that uses home-country intermediaries is likely to be more involved in managing the marketing mix than companies that use host-country intermediaries.
  b. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors.
  c. Home-country middlemen distribute the product but do not provide other marketing services for firms.
  d. None of the above are true.

Question 2

Attitudes are more likely to predict consumers' behavior when:
 A) the consumers are not emotionally attached to the product.
  B) the consumers are knowledgeable about the object of the attitude.
  C) the consumers' cognitive involvement and elaboration are low.
  D) the consumers are exposed to an advertising message but do not actually try the product.
  E) the consumers' affective involvement is low.


ndhahbi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
A company that uses intermediaries in its own home-country is likely not to be as involved in managing the marketing mix in the country where the target market is located. Home-country middlemen typically provide all marketing services for firms that do not wish to enter the foreign market and/or do not have the capability to do so. Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.

Answer to Question 2

B


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Mimi

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Reply #2 on: Jun 29, 2018
Thank you


ndhahbi

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Reply #3 on: Jun 29, 2018
No problemo


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