Which of the following statements is true of cognitive responses?
A) Cognitive responses are generally more influential than affective responses.
B) Source derogations result in a favorable initial attitude or resistance to attitude change.
C) Consumers exert little effort in responding to a direct marketing message.
D) Consumers form attitudes based on their cognitive responses.
E) Source derogations are thoughts that express agreement with the message.
Question 2
A document required by certain countries to ensure correct tariffs is called a(n):
a. certificate of origin.
b. import license.
c. foreign exchange license.
d. consular invoice.
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