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Author Question: In a pull and push promotional strategy, the three main flows involved are: a. Product, negotiation, ... (Read 47 times)

kwoodring

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on: Jun 29, 2018
In a pull and push promotional strategy, the three main flows involved are:
 a. Product, negotiation, and promotion.
  b. Product, price, and distribution.
  c. Negotiation, promotion, and payment.
  d. Promotion, negotiation, and price.
  e. Distribution, negotiation, and product.

Question 2

Building a channel is sometimes necessary in situations where there are no channels that conform to the needs of the company.
 
 Indicate whether the statement is true or false


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Cheesycrackers

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

T
Building a channel is sometimes necessary in situations where there are no channels at all or when there are no channels that conform to the needs of the company. This may be found in the Building Own Channels section (11-1b).


kwoodring

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Reply 2 on: Jun 29, 2018
Gracias!

jamesnevil303

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Reply 3 on: Yesterday
:D TYSM

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