Author Question: Which type of innovation is best represented by the development of cellular telephones? a. Radical ... (Read 64 times)

jCorn1234 · **on:** Jun 29, 2018

Which type of innovation is best represented by the development of cellular telephones?
a. Radical innovation c. Dynamically continuous innovation
b. Continuous innovation d. Congruent innovation

Question 2

In a progression from the superordinate to the basic to the subordinate levels, _____.
A) consumers use more associations to describe objects
B) consumers use fewer attributes to describe objects
C) the associations become simpler
D) the cognitive structure becomes simpler
E) the associations become weaker

samiel-sayed · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Dynamically continuous innovations do not significantly alter consumer behavior, but they represent a change in the consumption pattern. Cellular phones are an example of this form of innovation. In contrast, the first telephone would be an example of a radical innovation. This may be found in the Degree of Product/Service Newness section (10-4).

Answer to Question 2

A