Author Question: Why is the service sector important in international marketing?[br][br][b][color=#FA1639]Question ... (Read 73 times)

hbsimmons88 · **on:** Jun 29, 2018

Why is the service sector important in international marketing?

Question 2

The _____ clause of a contract outlines the relationship between the Agreement and any other purchase orders issued by the company to the supplier.
a. specifications, quality, and health, safety, environment
b. most favored customer
c. statistics
d. effective date and termination
e. purchase orders

C.mcnichol98 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Services are taking on an increasing importance in international marketing. They need to be considered separate from the marketing of goods because they no longer simply complement goods. Increasingly, goods complement services or are in competition with them. Because of service attributes such as intangibility, perishability, customization, and cultural sensitivity, the international marketing of services is frequently more complex than that of goods.

Answer to Question 2

e