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Author Question: Which of the following is not a test marketing system mentioned in the text? a. LITMUS c. BASES b. ... (Read 52 times)

vicotolentino

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on: Jun 29, 2018
Which of the following is not a test marketing system mentioned in the text?
 a. LITMUS c. BASES
  b. ASSESSOR d. CYPHER

Question 2

In the context of the hierarchically structured taxonomic categories, the superordinate level is the _____ of categorization.
 A) most specific level
  B) most associated level
  C) most delicate level
  D) finest level
  E) broadest level


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abctaiwan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
CYPHER is not a term found in the text. However, the text does specifically mention LITMUS, ASSESSOR, BASES, and ESP has simulated test marketing research systems. LITMUS, ASSESSOR, and ESP are used for packaged goods tests. BASES is used primarily for food and health and beauty products.

Answer to Question 2

E


vicotolentino

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Joy Chen

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Reply 3 on: Yesterday
Gracias!

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