Author Question: Which form of test marketing recruits a sample of consumers to participate in a research study in a ... (Read 122 times)

schs14 · **on:** Jun 29, 2018

Which form of test marketing recruits a sample of consumers to participate in a research study in a central facility?
a. Controlled test marketing c. Simulated test marketing
b. Full test marketing d. All of the above

Question 2

La Malang is a regular food festival which invites chefs from across the world to participate. People come in large numbers to try out the different cuisines. Food stalls during the festival have been classified into categories such as Starters, Main Course, and Desserts. The common characteristics of the dishes have led to this form of a categorization. The various categories in this scenario can be called _____.
A) taxonomic categories
B) structural grades
C) prototype grades
D) objective categories
E) hierarchical orientations

guyanai · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Simulated test marketing, typically recruits a sample of consumers to participate in a research study in a central facility. After responding to questions about their product related attitude and purchase behavior, they view advertising of the new brand (and of competitive brands).

Answer to Question 2

A