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Author Question: In which stage of product development does the company have a good indication of how the product ... (Read 78 times)

LaDunn

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on: Jun 29, 2018
In which stage of product development does the company have a good indication of how the product will be received?
 a. Product screening c. Product design
  b. Concept development d. Test marketing

Question 2

The frequency with which an object is encountered as a category member makes it a(n) _____.
 A) prototype
  B) taxonomic representative
  C) category schema
  D) premium brand
  E) artifact


tandmlomax84

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Test marketing a product can provide a good indication of how the product will be received when it is in the market, but this stage can also be expensive, time consuming, and open to competitive sabotage.

Answer to Question 2

A


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