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Author Question: Which of the following takes place in the product design and development stage? a. Product acquires ... (Read 98 times)

bclement10

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on: Jun 29, 2018
Which of the following takes place in the product design and development stage?
 a. Product acquires a name
  b. Product acquires a brand identity
  c. The marketing mix is developed
  d. All of the above occur during the product design and development stage

Question 2

_____ is the extent to which category members are considered to be representative of a category.
 A) Addressability
  B) Scripting
  C) Correlated association
  D) Prototypicality
  E) Structural grading


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Koolkid240

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The product acquires a namea brand identityand the marketing mix is developed in the product design and development stage.

Answer to Question 2

D


bclement10

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Reply 2 on: Jun 29, 2018
Gracias!

vickybb89

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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