Author Question: Which of the following takes place in the product design and development stage? a. Product acquires ... (Read 43 times)

bclement10 · **on:** Jun 29, 2018

Which of the following takes place in the product design and development stage?
a. Product acquires a name
b. Product acquires a brand identity
c. The marketing mix is developed
d. All of the above occur during the product design and development stage

Question 2

_____ is the extent to which category members are considered to be representative of a category.
A) Addressability
B) Scripting
C) Correlated association
D) Prototypicality
E) Structural grading

Koolkid240 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
The product acquires a namea brand identityand the marketing mix is developed in the product design and development stage.

Answer to Question 2

D