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Author Question: Which of the following would not be considered a differentiated product? a. Godiva Chocolates b. ... (Read 50 times)

jasdeep_brar

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on: Jun 29, 2018
Which of the following would not be considered a differentiated product?
 a. Godiva Chocolates
  b. Bic pens
  c. Rolex watches
  d. All-Clad pots and pans
  e. Tommy Hilfiger products

Question 2

Lipton tea comes in at least three variants: Lipton Yellow Label, Lipton Ice Tea, and Lipton Brisk. This is an example of:
 a. product length c. product depth
  b. product width d. product variety


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stano32

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C
The product depth refers to the number of different offerings for a particular brand. Thus the example in the question is an example of product depth.


jasdeep_brar

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Joy Chen

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Reply 3 on: Yesterday
Excellent

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