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Author Question: Which of the following is a concern associated with brand extensions? A) The brand associations that ... (Read 81 times)

bobbysung

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on: Jun 29, 2018
Which of the following is a concern associated with brand extensions?
 A) The brand associations that are transferred to the new product will be too strong.
  B) Motivation to process the brand image will be too high.
  C) The creation of a new brand name is impossible.
  D) The brand schema becomes less coherent and brand's image is diluted.
  E) Many associations are linked with the original brand name.

Question 2

Barriers to services destined for the U.S. market result mainly from:
 a. preventable regulations.
  b. regulatory practices.
  c. discriminatory regulations.
  d. pretense laws.


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brittiany.barnes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B


bobbysung

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Reply #2 on: Jun 29, 2018
Correct answers!


brittiany.barnes

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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