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Author Question: The total number of products in a product line is known as the a. product length. c. product depth. ... (Read 116 times)

Redwolflake15

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on: Jun 29, 2018
The total number of products in a product line is known as the
 a. product length. c. product depth.
  b. product width. d. product assortment.

Question 2

Consumers collaborating with companies to shape brand personality and develop new products is referred to as _____.
 A) serial-positioning
  B) cocreation
  C) personification
  D) scripting
  E) prototyping


tranoy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
One important dimension of the product mix is the product line, a number of related brands in the same product category. Companies use different line strategies to achieve market share and profitability goals.

Answer to Question 2

B


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