Author Question: The Freeplay Energy with its windup radio is an example of a marketing-focused company. Indicate ... (Read 45 times)

809779 · **on:** Jun 29, 2018

The Freeplay Energy with its windup radio is an example of a marketing-focused company.

Indicate whether the statement is true or false

Question 2

Hesgrove Automobiles is a well-known car manufacturer. In one of its ads, its latest car is shown in a variety of locales, illustrating its ability to function on all terrains. The car is the focal point of attention, and the locales are relatively unnoticeable. In this case, the ad uses the principle of _____.
A) preference for the whole
B) preattentive processing
C) zipping
D) figure and ground
E) grouping

perkiness · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The Freeplay Energy with its windup radio is an example of a product-focused company. The windup radio was created without discussing it with consumers. For this reason the product failed in Africa.

Answer to Question 2

D