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Author Question: The product mix is the total number of product lines the company offers. Indicate whether the ... (Read 92 times)

Mr3Hunna

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on: Jun 29, 2018
The product mix is the total number of product lines the company offers.
 
 Indicate whether the statement is true or false

Question 2

_____ states that the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different.
 A) Social identity theory
  B) Hofstede's law
  C) The theory of optimal simulation level
  D) Trait theory
  E) Weber's law


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Kedrick2014

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The product width is the total number of product lines the company offers. The text uses Unilever to illustrate this principle. Unilever has product lines that include culinary products, frozen foods, ice cream, tea, margarine, etc. giving Unilever and extensive product width.

Answer to Question 2

E


Mr3Hunna

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Reply #2 on: Jun 29, 2018
Correct answers!


Kedrick2014

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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