Author Question: Production is moved to low-cost countries in the maturity stage of the product life cycle. Indicate ... (Read 73 times)

ts19998 · **on:** Jun 29, 2018

Production is moved to low-cost countries in the maturity stage of the product life cycle.

Indicate whether the statement is true or false

Question 2

Which of the following is a disadvantage of using smell as a marketing stimulus?
A) Smell does not entice consumers to try or buy a food product.
B) Smell does not produce physiological and emotional responses in consumers.
C) Consumers do not like products that mask aromas.
D) Some consumers may dislike a product scent or find it irritating.
E) Consumers do not perceive products through smell.

steff9894 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Production is moved to low-cost countries in the maturity stage of the product life cycle. This may be found in The Maturity Stage section (10-1c).

Answer to Question 2

D