Author Question: Which of the following statements is true of consumers' perception of vision? A) Seeing more ... (Read 71 times)

maegan_martin · **on:** Jun 29, 2018

Which of the following statements is true of consumers' perception of vision?
A) Seeing more pictures of products being compared helps consumers be certain about their choices.
B) Consumers' sensory experiences of a product are not influenced by the shape of the packaging.
C) Color preferences are not affected by gender.
D) Products in the center visually attract more attention than products from the side of the shelf.
E) Brighter light decreases affective intensity.

Question 2

Which of the following is not a reason for international product failure?
a. Test marketing
b. Lack of product distinctiveness
c. Unexpected technical problems
d. Mismatches between functions