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Author Question: Which of the following is an impact of changes in the aesthetic qualities of a product or package? ... (Read 17 times)

misspop

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on: Jun 29, 2018
Which of the following is an impact of changes in the aesthetic qualities of a product or package?
 A) Products that use diagnostic colors contribute to low attention and perception.
  B) Images located near the package top or on the left side add to the perception of a product as lighter.
  C) Consumers perceive that packages in eye-catching shapes contain less of a product.
  D) Consumers may downsize their order when a product is enlarged along only one dimension.
  E) Consumers may supersize their order when the product is enlarged along all dimensions.

Question 2

Which of the following are NOT phases of product development?
 a. Idea generation and screening
  b. Product and process development
  c. Product innovation and product pricing
  d. Scale-up and commercialization


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kkenney

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C


misspop

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

covalentbond

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Reply 3 on: Yesterday
Excellent

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