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Author Question: _________________________ refers to the standardization of the marketing mix worldwide. Fill in the ... (Read 45 times)

jasdeep_brar

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on: Jun 29, 2018
___________________ ______ refers to the standardization of the marketing mix worldwide.
 Fill in the blank(s) with correct word

Question 2

Global standardization, frequently used interchangeably with the term ___________________ _ refers first to standardization of products across markets.
 Fill in the blank(s) with correct word


Briannahope

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Global standardization

Answer to Question 2

globalization


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