Author Question: _________________________ refers to the standardization of the marketing mix worldwide. Fill in the ... (Read 35 times)

jasdeep_brar

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___________________ ______ refers to the standardization of the marketing mix worldwide.
 Fill in the blank(s) with correct word

Question 2

Global standardization, frequently used interchangeably with the term ___________________ _ refers first to standardization of products across markets.
 Fill in the blank(s) with correct word



Briannahope

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Answer to Question 1

Global standardization

Answer to Question 2

globalization



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